Salut à tous,

Rapidement une petite news qui ne va probablement pas intéresser tout le monde mais qui est important pour tous les SEO de mon côté de l’Atlantique. J’ai reçu ce matin le mail suivant, qui annonce clairement le passage progressif mais rapide des résultats SPONSO ET NATURELS de Yahoo sur  la plateforme technique de Bing :

Dear Advertiser,

As we continue to work toward implementing the Yahoo! and Microsoft Search Alliance, we’ve reached some very significant milestones and wanted to share this important news with you.

Yahoo! organic search transition to begin

Later this week, we will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers. You’ll want to make sure that you’re prepared for this change, so be sure to check out these tips and stay tuned to the Yahoo! Search blog for confirmation of when the organic search transition is complete.

Testing of paid search account transitions has begun

Soon, you’ll be able to access a transition portal from within your Yahoo! Search Marketing account, which will walk you through the simple step-by-step process of creating a Microsoft Advertising adCenter account and importing your campaigns, or linking an existing adCenter account you may already have. Before we make this transition portal broadly available to all advertisers in the weeks ahead, we are currently testing it with a limited number of accounts. You will be notified via email once the transition portal is available.

Commitment to a quality transition continues

As we’ve stated all along, our primary goal is to provide you with a quality transition experience in 2010, while protecting the holiday season. We continue to make great strides toward this goal and we evaluate our progress every day. However, please remember that if we conclude that it would improve the overall experience, we may defer the transition to 2011.


Your partners in the search alliance, Yahoo! and Microsoft

Et je poserai la question suivante? A votre Avis y gagne-t-on  quelque chose nous SEO /SEM à voir les 2 « concurrents » de Google s’allier comme ça ?